The Daily Front Row released a new interview with Candice for their Summer issue, now avalaible at issuu.
Candice Swanepoel has spent a good part of her career wearing bathing suits, so it’s only fitting that eventually she’d bank on her killer bod and start her own line. The 31-year-old supermodel became an instant entrepreneur when she launched Tropic of C, an ecologically responsible swimwear line that women can’t get enough of. Here, she tells THE DAILY all about this hit venture and what got her to stop and smell the roses.
How have you spent the past few months in quarantine?
I’ve been spending a lot of time in nature, outside with my boys. It’s been a blessing not having to travel like I normally do.
What did you learn about yourself?
I focused a lot on myself and my kids, and took a break from social media. I’ve been thinking about the things that are most important to me. And the things that aren’t necessary. The quarantine has been a time of rest and reflection.
What did you miss about working?
I miss traveling to new places, and I miss the teams of incredible people that I work with.Your swimwear brand, Tropic of C, is a favorite at The Daily. How has it evolved over the years, and how do you describe it to new customers?
The brand keeps evolving, and it’s so rewarding to see that every day we reach more women in all corners of the world. We have a solid swimwear presence and have connected with customers via some of our best sellers, like the Mama Africa collection or the C Collection, while introducing new fashion styles and diversifying our offerings. For example, this season we collaborated with a female artisan group in Peru and made beautiful hand-knitted crochet tops. We also introduced our first collection of knit separates in stripes and organic cotton T-shirts that can be worn to the beach and beyond. Tropic of C is a brand for conscious consumers; I wanted our customer to wear the pieces because they love the look and feel but also what we stand for.
The brand is ecologically responsible, which is tough in the swimwear category. Tell us how you’re accomplishing this.
Since the beginning when I was creating branding, I really wanted to create a brand that was conscious of its impact on the planet and use new innovations to create products that continually aim to reduce the environmental impact of our production through ongoing sustainable fabric development and refining our manufacturing processes. We focused in two areas—our fabrics and our packaging. Most of our fabrics used upcycled or regenerated nylon. This means we bring very little virgin nylon, closing the loop by participating in a circular economy. Also our prints are done digitally, drastically reducing water usage and electricity but also waste. In the case of our packaging, we are proud our bags and mailer are made out of bioplastics that are biodegradable and compostable. Our main labels also use recycled polyester, and our hang tags are made from bamboo, while our envelopes use stone paper. We spent a lot of time on these details, and we do pay a premium, but we know our customer cares and it fulfills the promise we made on our mission as a brand and a team.
Where does your passion for the environment come from?
I grew up on a farm in South Africa, where I was always playing outside with my brother. Appreciation for nature is something that was instilled in me from a young age, and I continue to have a great passion and appreciation for the environment.
What have some of your best sellers been over the years?
Some of our best sellers are our most classic and simple silhouettes and our favorites from the beginning. The C Collection is very identifiable because we use extra thin cording, and our stitching all around is quite difficult to execute. We wanted to create these styles with minimal seams to be very delicate and feminine. South Pacific—in both black and in leopard—resonates with customers all over the world; it has a retro corset look that is flattering, making it an instant classic. Our Mama Africa print grew into a collection of numerous styles. This classic leopard print is quite iconic and continues to be a favorite. We’re growing it even further for Resort.
Where are you selling the line?
We sell via our own e-commerce, tropicofc.com, where we have the collection in full. We have partnered with an amazing set of multibrand retailers around the world—Selfridges in the U.K., Moda Operandi, My Theresa, and Luisa Via Roma as luxury online retailers, and Holt Renfrew in Canada as part of their sustainable Holt project presentation. We recently launched at Bandier and will be opening a pop-up at Fred Segal in Los Angeles for two months to give our customers a chance to shop the collection in person.
What’s your favorite part of working on the line?
Fittings are definitely my favorite part, and when all my creative input comes to life. We transform styles and create new ways of finishing, adding details, and making sure my ideas are executed. It also triggers my fantasies on how to shoot the styles, what location, and with who.
You also model your own designs. Is there anything different about modeling your own creations?
Yes, I’m not only the model but also the art director on our shoots, so I get to apply all I learned working with so many amazing photographers, stylists, and creatives. My work in front of the camera is only a piece. I’m very involved in the planning of the photo shoots and campaigns, creating mood boards, casting other models, editing the images, and how we present and launch the collections on our channels.
Any fun plans for this summer?
Depending on the situation, I hope that I am able to spend some time at the beach with my boys.
Quarantine was a time for self-improvement for a lot of people. What did you accomplish during the experience?I’ve had a couple of different stages during this quarantine. At first I was cooking like a maniac and impressed myself with my talents in the kitchen, then I started gardening and spending more time outside. Now I’m in an organizing period, going through my home and throwing out things I don’t need and clearing my space for new energy to flow. I’m all about minimalism and thinking about my goals for the future. I definitely needed a break from the fast pace of the world and have enjoyed having this moment to stop and smell the roses.
Tropic of C shared via Instagram Stories that they sell now on a new stockist, Bandier.
Check out now the pieces avalaible.
Photos from Bandier’s web:
Tropic of C announced today a new collab: “Empowerment is at the center of our values.
Since the start, we have commissioned accessories and other items from artisan groups throughout south america. we are excited to build upon these projects with a new collaboration with sophie anderson, a pioneer of ethical and sustainable luxury.
Together we designed and produced a capsule of tops hand crocheted by Sophie Anderson’s artisan teams in Northern Peru.
Sophie Anderson works directly with a social enterprise that provides ongoing training and infrastructure while promoting entrepreneurship and independence in indigenous artisan communities. Their artisan partners are all women, who due to poverty and geographic isolation lack direct access to globalized markets and opportunities to make a living.
These pieces not only celebrate and preserve their traditional craft but they help support sustainable social impact in their communities.
Besides helping the artisans make a living, with our collaboration they have learned new skills that enable them to manage themselves, be more entrepreneurial and have greater self-confidence.” The collab will drop on March 16th at tropicofc.com
The pieces are: vibe top in rasta superstar ($100), south pacific top in kelly green ($125) and south pacific top in white ($125)
The collaboration will be avalaible on March 16th.
Tropic of C has posted on Instagram Stories a new Spotify playlist created by Candice. Don’t forget to listen!
Happy New Year everyone! I hope this first week of the new decade is treating you fine.
Tropic of C announced 3 new stores to their already known worldwide expansion. The brand can be found now in Tel Aviv at Factory 54, Cape Town at the exclusive The Marly Boutique and the Paris’ Galleries LaFayette.
Such an amazing new expansion for the brand that also sells in Miami at Eight Space, Toronto at Holt Renfrew and London at Selfridges in both; online and physical store. For online shopping you can find the brand at MyTheresa, Goop, Moda Operandi, TropicofC, Olivela and Buyma.
Holt Renfrew started to sell on December 27th Tropic of C.
Shop now at the link in our sidebar and here.
Happy Holidays, New Year and Happy Shopping!
MyTheresa and Tuchuzy are now selling Tropic of C. After EightSpace, Moda Operandi, Olivela, Goop and most recently Brittish e-commerce Selfridge’s now Australian based store and e-commerce Tuchuzy and MyTheresa joined the online stores that sell Candice Swanepoel’s brand.
You can shop at Tuchuzy also in physical store if you’re from Australia, if not shop here.
MyTheresa adeed a description of the brand:
“Influenced by nature, inspired by the female form”, Tropic of C is the eco-conscious swimwear label with strong ties to Africa’s rich landscape and wildlife. It comprises a carefully curated edit of refined-yet-sensual vacation-ready silhouettes, which champion an assortment of animal motifs, and are crafted from lustrous fabrics hand chosen due to their reduced environmental impact.
With a 15-year long career as one of the world’s top supermodels under her belt, Candice Swanepoel launched Tropic of C in 2018 as an authentic take on her South African heritage – be it through color, pattern or texture.
Con el verano en el corazón de sus colecciones, Tropic of C le invita a pasar una vacaciones eternas en la playa. Contemporánea pero con una clara vocación vintage, la marca de baño fundada por la modelo Candice Swanepoel posee un mantra que se antoja sencillo, pero resulta inapelable: brindar confianza a la mujer rebasando los límites de las dunas.
Poderosamente femeninos y atemporales, bikinis y bañadores hacen gala de un diseño meticuloso concebido para realzar al máximo las virtudes de la silueta femenina. ¿Lo mejor? Todos los diseños se confeccionan desde un enfoque respetuoso hacia el medio ambiente.
With summer at the heart of its collections, Tropic of C invites you to spend an eternal vacation at the beach. Contemporary but with a clear vintage vocation, the bathroom brand founded by the Candice Swanepoel model has a mantra that seems simple, but it is unappealable: providing confidence to the woman beyond the limits of the dunes.
Powerfully feminine and timeless, bikinis and swimsuits boast a meticulous design designed to maximize the virtues of the female silhouette. The best? All designs are made from a respectful approach to the environment.
Shop in their web here.
You can check in our sidebar the list of websites and physical stores where you can get your own Tropic of C piece.