Candice Swanepoel, one of Victoria’s Secret’s signature models is also at the helm of sustainable swimwear label, Tropic of C. With summer at the heart of its collections, the label’s mantra is simple: feel good in your skin… and your swimwear. We took the opportunity to talk to the South African model about the essence of her style and her sunkissed swimwear label.
How did the brand start?
“I had thought about creating a swim line for a while. After having modeled swim in the industry for such a long time, I felt like I understood quite well what I like about particular fits, fabrics, and colors.”
What’s the concept?
“The concept was to create a line that I truly wanted to wear everyday at the beach. I pay great attention to each fit of the suit, making sure that the design highlights a woman’s body, that the fabric is of the highest quality and that it really holds you in. The pieces must stand the test of time, this is not just disposable fashion. We are proud to have a sustainable aspect to the brand. Since our inception we have been working with regenerated fabrics and continue to be innovative with our packaging, using sustainable materials.”
How would you describe its aesthetic?
“Modern but vintage inspired; a refined sort of sexy; powerful femininity.”
Which 5 things should be in every woman’s wardrobe?
“The C one-piece in any of our colors. This suit is a staple, and can double as a bodysuit! Also, a little black dress, great jeans, sexy pair of heels, and a leather jacket.”
Can you describe your style in three words?
“Elegant, effortless, classic.”
An outfit which defines you?
“Jean shorts and a white T-shirt.”
How would you describe the Tropic of C aesthetic?
“Modern but vintage inspired; a refined sort of sexy; powerful femininity.”
What is your vision of swimwear for 2019?
“I am always classically inspired and never concerned with the current “trends.” I find inspiration in vintage silhouettes and highlighting a woman’s best assets. So the suits may appear simple but the fit makes all the difference. In 2019 I am inspired by the colors and art from Africa.”
What is different about Tropic of C?
“The attention to detail: the cut of each suit is meticulously designed.”
How are you positioned in the swimwear industry?
“I like to think our brand is approachable for women of any age. My goal is for all women to feel confident and beautiful in the suits.”
What inspires you?
“I am greatly inspired by nature. This is where I feel the most peaceful and connected. A lot of our color palettes, fabrics, and names reflect natural elements.”
Who is the Tropic girl in three words ?
“Confident, carefree, natural.”
