Sex sells, but what if it gets your ads banned? Brian Atwood’s latest fall campaign (featuring a scantily clad Candice Swanepoel in the midst of an orgy) has met with some criticism, according to press reports. News surfaced Thursday that one of Atwood’s billboards was rejected by the building that houses his new Madison Avenue store, and his promotional film showing Swanepoel watching her sexual encounters on a wall of TVs was blocked by the Taxi TV service. (The billboard was instead replaced by a tamer version, and the video was swapped out for a more-PG behind-the-scenes clip.) Atwood’s racy campaign was shot in London by Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco. The print ads are appearing in September issues of global fashion magazines, and a full-length, fully revealing version of the video will air on the newly redesigned Brianatwood.com, launching next month. The brand did not respond by press time to requests for comment.
You can check the sexy campaign sneak peak & print ads here. And let me know how you feel about the controversy surrounding this campaign. Comment below, tweet me @CandySwanOnline, leave a comment on facebook, or send a message on tumblr.