Victoria’s Secret announced on July 27 their partnership with Amazon Fashion and the release of their Victoria’s Secret Tour on September 26 exclusively on Prime Video.
The brand sent a press release with the following information:
REYNOLDSBURG, Ohio, July 27, 2023 (GLOBE NEWSWIRE) — Today, Victoria’s Secret & Co. (NYSE: VSCO) announced that The Victoria’s Secret World Tour will be available to stream on Prime Video on Sept. 26, 2023. Part spectacular fashion event, part documentary, the one-of-a kind show promises an unrivaled viewing experience that celebrates the mission of Victoria’s Secret – to uplift and champion women – on a global scale.
Presented as a re-imagined fashion show, The Tour is a celebration of women and global creatives, looking at fashion and art through a cinematic narrative lens. The special will take Prime Video viewers on a journey through the creation of The Tour, with behind-the-scenes footage and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria’s Secret designs.
“We are delighted to continue to expand our relationship with Amazon,” said Greg Unis, Brand President of Victoria’s Secret and PINK. “This collaboration creates an unparalleled viewing experience, bringing the magic of The Tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.”
The expanded collaboration between Amazon and Victoria’s Secret further brings together the worlds of entertainment, fashion and technology. Following the release of The Tour on Sept. 26, customers will be able to shop a tour inspired collection on VictoriasSecret.com and receive fast, free Prime delivery when shopping in the Victoria’s Secret Amazon storefront.
“At Amazon Fashion, we’re always inventing new ways to inspire our customers through unique shopping experiences,” said Muge Erdirik Dogan, President of Amazon Fashion. “After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film-inspired collection this fall.”
Streaming as an Amazon Original and available to watch on Prime Video, viewers in more than 50 countries, including the United States, Australia, Canada, United Kingdom, Ireland, Netherlands, New Zealand, Singapore, and across Latin America, will experience a fusion of fashion, culture and art, showcasing the extraordinary talents of global creatives, renowned supermodels and award-winning musical acts.
Presented by Victoria’s Secret, executive produced by Sunshine, produced by Pulse Films, the feature will be creative directed by PARTEL OLIVA, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett and post-production by the recent Academy Award winning Parallax.