The campaign celebrates the collection’s bold, luxe styles alongside dynamic women – from the return of brand icons to new trailblazing talent.
Victoria’s Secret announced the debut of The Icon by Victoria’s Secret, a new collection of bras, panties and lingerie that celebrate the shape of you. Centered around the new Icon by Victoria’s Secret Push-Up Demi Bra, the campaign features megawatt talent including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski, as well as the return of Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.
Lensed by acclaimed photographer Mikael Jansson and styled by Camilla Nickerson, the campaign features silhouetted imagery that captures the power of each woman in the cast. Select talent included in the campaign will also be featured in The Tour, the brand’s reimagined fashion show that will center on emerging global creatives, premiering this fall.
“We are so excited to be launching The Icon by Victoria’s Secret collection. The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love. It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons” said Janie Schaffer, Chief Design Officer at Victoria’s Secret.
The collection includes the Icon by Victoria’s Secret Push-Up Demi Bra which features a first of its kind lifting and shaping technology that is customized to enhance the wearer’s natural shape. With an all over lace that disappears under clothes, the bra also features light push-up padding, a smoothing wing and fully adjustable and convertible straps. The full collection, that includes panties, slips and robes featuring the brand’s classic logo design, starts at $18.50 for panties, $54.95 for bras and $34.95 for lingerie, with sizes ranging from 32A-44DDD, XS-XXL. The Icon Collection was made to be your new signature style.
To shop The Icon collection early, visit and register to become a member of Victoria’s Secret Collective Loyalty Program. The collection will officially become available in retail locations nationwide on Thursday, August 10.
The collection will also be available in international retail locations and online, launch dates per region to be announced.
Bra Sizing
Available in 32A-44DDD.
Product Highlights
WHY YOU’LL LOVE IT:
● Light push-up padding
● One-piece construction for a seamless look
● Smoothing wing (no digging, nearly invisible under clothes)
● Featuring our allover signature logo lace
● Fully adjustable and convertible straps
Our latest and greatest style enhances your natural shape while providing a customized lift.
Featuring allover lace with our classic logo, plus a plunge neckline and smoothing sides.Campaign Talent
Adut Akech
Hailey Bieber
Gisele Bundchen
Naomi Campbell
Paloma Elsesser
Sui He
Adriana Lima
Emily Ratajkowski
Candice SwanepoelStudio Imagery
Photographer: Mikael Jansson
Stylist: Camilla Nickerson
RELATED LINKS
Victoria’s Secret > 2023 > Icon Collection
Victoria’s Secret announced on July 27 their partnership with Amazon Fashion and the release of their Victoria’s Secret Tour on September 26 exclusively on Prime Video.
The brand sent a press release with the following information:
REYNOLDSBURG, Ohio, July 27, 2023 (GLOBE NEWSWIRE) — Today, Victoria’s Secret & Co. (NYSE: VSCO) announced that The Victoria’s Secret World Tour will be available to stream on Prime Video on Sept. 26, 2023. Part spectacular fashion event, part documentary, the one-of-a kind show promises an unrivaled viewing experience that celebrates the mission of Victoria’s Secret – to uplift and champion women – on a global scale.
Presented as a re-imagined fashion show, The Tour is a celebration of women and global creatives, looking at fashion and art through a cinematic narrative lens. The special will take Prime Video viewers on a journey through the creation of The Tour, with behind-the-scenes footage and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria’s Secret designs.
“We are delighted to continue to expand our relationship with Amazon,” said Greg Unis, Brand President of Victoria’s Secret and PINK. “This collaboration creates an unparalleled viewing experience, bringing the magic of The Tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.”
The expanded collaboration between Amazon and Victoria’s Secret further brings together the worlds of entertainment, fashion and technology. Following the release of The Tour on Sept. 26, customers will be able to shop a tour inspired collection on VictoriasSecret.com and receive fast, free Prime delivery when shopping in the Victoria’s Secret Amazon storefront.
“At Amazon Fashion, we’re always inventing new ways to inspire our customers through unique shopping experiences,” said Muge Erdirik Dogan, President of Amazon Fashion. “After expanding our wide selection of Victoria’s Secret lingerie and apparel earlier this summer, we’re thrilled that customers will also be able to shop the film-inspired collection this fall.”
Streaming as an Amazon Original and available to watch on Prime Video, viewers in more than 50 countries, including the United States, Australia, Canada, United Kingdom, Ireland, Netherlands, New Zealand, Singapore, and across Latin America, will experience a fusion of fashion, culture and art, showcasing the extraordinary talents of global creatives, renowned supermodels and award-winning musical acts.
Presented by Victoria’s Secret, executive produced by Sunshine, produced by Pulse Films, the feature will be creative directed by PARTEL OLIVA, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett and post-production by the recent Academy Award winning Parallax.
RELATED LINKS
SCREEN CAPTURES > ONLINE VIDEOS > SEPTEMBER 26: THE TOUR ‘23 | VICTORIA’S SECRET
Candice Swanepoel stars in a new ad for Estee Lauder Re-Nutriv Ultimate Diamond Sculpted Transformation Creme
RELATED LINKS
Screen Captures > Campaigns > 2023 > Re-Nutriv | Ultimate Diamond Sculpted Transformation Creme
Candice Swanepoel announced on Monday, March 6th, her new project: the new Elie Saab Elixir fragrance.
Launching in early 2023, Elixir represents a new pillar fragrance of the Elie Saab opus, announced as a love potion that sparkles with sensuality. According to the brand, it iis imagined as the love potion of a powerful, deeply sensual and magnetic woman.
The floral-ambery composition is brightened by a sparkling duo of neroli and mandarin. At its heart, the orris from Lebanon is combined with a love accord, “an olfactive creation that recreates a powerful emotion of attachment and seduction.” The base is carnal with ambery facets of myrrh and benzoin to warm the composition.
Top: mandarin essence, neroli essence
Heart: iris, love accord
Base: amber woods, myrrh, benzoinThe new bottle is shaped like a faceted sphere. The bottle cap is golden and engraved with the monogram of the house of Elie Saab.
Elixir is available as a 30, 50, and 100 ml Eau de Parfum.
Available at John Lewis.
Review by Sanja Pekić at Fragrantica
RELATED LINKS
Into the mystical heart of tropic of C.
a deep dive into the emerald green of the Brazilian southeastern coast, where the mountains have a love affair with the sea.
an immersion of body and soul in the Atlantic rainforest.
a tropical delirium.
a possible dream.
a paradise where the mountains have a love affair with the sea.
the Brazilian southeastern coast is formed by the geographical domain of “mares de morros”, which means seas of hills. a place where exuberant nature enhances every detail in its purest extravagance.
in the middle of all this magic, we found the mystical heart of tropic of c.
a tropical delirium.
the dazzling encounter of the Atlantic blue and one of the longest coastlines on the planet was our inspiration to create the blue set. can you feel it?
RELATED LINKS
Tropic of C > Collections > Ilhabela
Tropic of C > Mailing > Ilhabela
Tropic of C > Miscellaneous > Miscellaneous Ilhabela
Alongside the Netflix show’s dazzling line-up of hosts and contestants, what gets us really excited and inspired is the incredible guest judges and this season — the selection is particularly impressive. Kicking things off is Hailey Bieber, alongside the likes of Emma Chamberlain, Bella Hadid and Candice Swanepoel, plus fashion royalty Isabel Marant, Olivier Rousteing and the one and only Donatella Versace. Also acting as recurring judges are Jason Bolden and Gabriella Karefa-Johnson.
RELATED LINKS
Screen Captures > Online Videos > Next in Fashion: Season 2 | Official Trailer | Netflix
First of all, HAPPTY NEW YEAR!
Brazilian brand Lez a Lez has teased their La Mar collection with two new videos of Candice Swanepoel on their Instagram account.
