Consolidated internationally, the full look brand of the Arezzo & Co Group, house of brands in Brazil, continues the successful partnership with the model, who has just walked the runway in the launch weeks in Europe and is in the second season of the world program on fashion produced by Netflix. For Winter 23, the brand interpreted the main trends in striking shapes and powerful materials, such as metals, resulting in a mix of pieces synonymous with attitudes that permeate the universe of speed lovers
Exactly 30 days ago, the Schutz flagship store , on Madison Avenue, in New York, was the epicenter of celebrations for the continuation of the label ‘s beautiful performance in the international market. CEO of the Arezzo&Co Group and creator of Schutz, Alexandre Birman , toasted with friends, brand lovers and the brand’s team the operations in the American market – it’s been 10 years of consolidation in the United States, with own stores in the Big Apple, Los Angeles and Miami, beyond e-commerce – and the synergy with NYFW and its 70 brands showcasing collections. And these last days are also of great joy for the South African supermodel Candice Swanepoel , who walked the runway at Paris Fashion Week, is in the second season of Next In Fashion, available on Netflix worldwide, and is the protagonist of Schutz’s Winter 2023 campaign, which made history in Brazilian fashion by stamping the seal as one of the first accessory brands to broaden the horizon for a full look proposal , and permeated by its authorality, premium design, engagement in global movements and synonymous with a desired lifestyle.
I have already pointed out here that Candice Swanepoel is passionate about Brazil. Since 2006, when she came to our country for the first time to model, she loved to “try out” some words in Portuguese. Time has passed and Candice now comes almost annually to Brazilian lands, where she says she has “a little bit of the soul” of our country. She is the mother of Anacã and Ariel , the result of her relationship with fellow model Hermann Nicoli and the children were born in Espírito Santo. Yeah, Candice is in yet another partnership in Schutz campaigns. After showing all the beauty in the brand’s High Summer 2023 packaged by the “ Your Scape For High Summer ” concept; the glow in “ Holiday To Remember“, in perfect alchemy of the end of the year festivities, and presenting Pre Fall 2023 “ Back to the city ”, with the emphasis on the multiculture of the New York city, we can see her chameleonic starting the Winter 2023 campaign, whose concept “ Always on the go ”, translates the urban, bold (daring, courageous) and contemporary style.
The supermodel also has a beautiful job as a global ambassador for mothers2mothers, an institution that develops projects in Africa to achieve an HIV-free generation of children and mothers. She, who, throughout her consecrated career, walked in fashion weeks in the New York-Milan-Paris-London circuit, as well as in other countries around the world and graced the covers of the American, Italian and Japanese editions of “Vogue” , “ Harper’s Bazaar ”, “GQ”, “ Allure ”… he emphasizes that he still loves Bahia for the strength of the synergy with South Africa. “One of the most incredible places in the world”, she revealed when she witnessed the tribute to Iemanjá and Nossa Senhora dos Navegantes for the first time, on February 2, in Salvador.
The campaign was located in a warehouse and the creative direction is signed by master Giovanni Bianco . The photos were taken by Fernando Thomaz and stylist in charge of Renata Corrêa . Giovanni has a huge connection with Schutz, in addition to the entire Arezzo&Co Group, of course. Alexandre Birman always dreamed of creating his own brand, also aimed at the international market. “But here, at Oscar Freire, 944, is where it all began. When I saw this place, I fell in love. I didn’t have any stores yet and the place was huge. So, talking to Giovanni Bianco , creative director of the Group’s various campaigns, I asked: ‘Giovanni, I really wanted to have a store on Oscar Freire, but I’m still small’. And he said: ‘Alê, there is an incredible wave of temporary store . Make a temporary store and then you’ll see. It’s like an art gallery, all white.’ The renovation was done in two months and the pop store was full.
Schutz takes a plural look at its customers, who are the protagonists Schutz Lovers. Disruptive and approach processesimplanted in all areas of the company were essential to understand tastes, behavior and always invest in innovation and integration. Generation Z, of course, is also under Schutz’s radar. Alexandre Birman founded the brand himself, which started as a pop up store in the heart of São Paulo and gained repercussion and recognition from North to South of the country and in the international market. “I am very proud to see Schutz transform into a lifestyle brand. Arezzo&Co has both feet in women’s clothing. Over its 26 years, Schutz has built a positioning that goes far beyond a brand of shoes and bags, imprinting its own DNA and a lifestyle desired by Schutz Lovers. It achieved international visibility, taking its identity to the world, in addition to relevant global campaigns and movements. The Schutz woman is connected to the spirit of her time and, above all, free to be whoever she wants.” production.
IMMERSION IN THE WINTER 2023 COLLECTION
For the season, the brand interpreted the main fashion trends in shapes inspired by the aesthetics of those passionate about powerful vehicles. The striking lines and materials, such as metals, result in a mix of desired pieces. Attitude, trend, irreverence and style are characteristics of the brand and are present in this collection.
With the potential to be fully present in women’s lives, the clothing section also follows the “ always on the go ” aesthetic, with a glam touch, of course. The mix of pieces features shirts, pants, a trench coach coat and shorts, all made with impeccable finishing and fabrics that were selected in a way that unites the Schutz essence, such as leather and stripes inspired by the aesthetics of the brand’s first factories.
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