2012. 12. 06., admin
While more than 30 women walk the Victoria’s Secret runway each year, the brand highlights a few “Angels” whom it grooms to be superstar ambassadors.
The brand’s current favorites are Alessandra Ambrosio, Miranda Kerr and, of course, Adriana Lima. They replaced former icons like Tyra Banks, Gisele Bundchen, and Heidi Klum.
During its annual Fashion Show, Victoria’s Secret made it very clear whom its grooming to be the next superstar: 24-year-old Candice Swanepoel.
Ambrosio and Lima are now 31 and Kerr is 29. While they’re still young and beautiful by most standards, that’s practically retiring age for a model.
Swanepoel was the only model to get her own segment on the hour-long CBS special. The piece went into her childhood in South Africa, and how she was discovered (she first acted as a stand-in for the other Victoria’s Secret models.)
“Candice has become a superstar,” a creative director raved to the camera. She does have more accolades than many other Victoria’s Secret models, with Vogue, Elle, and GQ covers under her belt.
But some don’t see Swanepoel as an appropriate role model. A photo of her looking frighteningly thin went viral last year after someone posted it to Reddit with the caption “makes me want to puke.”
Regardless, the segment highlighting Swanepoel during the most important marketing event of the year shows that Victoria’s Secret is serious about making her a major face of the brand.
Don’t be surprised if Swanepoel ends up modeling the million-dollar Fantasy Bra next year.